June 11, 2007

Ask any mermaid you happen to see…

Filed under: @ 5:35 pm

Come on – you know the rest: “Ask any mermaid, you happen to see – what’s the best tuna? Chicken of the Sea!” Well, you know the rest if you’re somewhere in my age group and grew up in the U.S.

My husband and I watched with amazement as our almost 2-year-old daughter was singing to the Daisy Sour Cream jingle, “Do, do, do, do, do, do a dollop,” and this prompted us to remember many of the jingles we knew as kids, that for better or worse, still live in the crevices of our brains. And we remembered several:

“Plop, plop, fizz, fizz, oh what a relief it is!” (Alka Seltzer)

“When it says Libby’s, Libby’s, Libby’s on the label, label, label, you will like it, like it, like it on your table, table, table.”

“You deserve a break today…” McDonald’s jingle by Barry Manilow

“Like a good neighbor, State Farm is there.” Another by Mr. Manilow

“When you say Bud you’ve said it all…” Budweiser Clydesdale Commercial

“I am stuck on Band-Aid, ’cause Band-Aid’s stuck on me.” Yet another by Barry.

“Oh, I wish I were an Oscar Mayer wiener…”

“I’d like to teach the world to sing…” (Coca-cola)

In remembering these jingles, we also remembered the products, which seems rare today. Often, when someone at our dinner table says they saw a “cool commercial” for something, they can describe the commercial, but can’t remember what product it was supposed to be advertising. The jingle may seem simplistic and often annoying, but you have to admit – they get the point across, especially with name-brand recognition, which is half the battle in advertising.

So for better or for worse, which ones do you remember? And do they write ‘em like they used to? Other than the Daisy Sour Cream jingle, no recent jingles came to mind (a few slogans, maybe, but no true jingles).

Of course, many of the jingles I remember may in part be because I was young and still hadn’t killed off too many brain cells yet. Oh well, let me know what you think – afterall, wouldn’t you like to be a Pepper too?